Find out how to use match types with the keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types
Learn how to best use Search Match with ads on the App Store to reach a wider audience and mine for popular search terms.
https://ads.apple.com/app-store/help/campaigns/0006-understand-search-match
On October 5, executive producer Gordon Ramsay hosted a premiere event for the new Apple TV+ documentary series “Knife Edge: Chasing Michelin Stars.”.
Apple TV+ debuted the pitch perfect trailer for the all-new original Peanuts musical special, “Snoopy Presents: A Summer Musical.”.
Buy iPhone accessories from Apple, including iPhone cases, Lightning adapters, docks, headphones, speakers and more.
Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.
https://ads.apple.com/app-store/best-practices/campaign-structure
Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.
Uncover tips for creating an effective campaign structure for ads on the App Store based on your goals and where your campaigns will run.
https://ads.apple.com/app-store/help/campaigns/0056-structure-campaigns
Learn how to choose and add keywords and use bulk keyword upload and editing for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0014-add-and-manage-keywords
Make your brand part of the viewer experience on MLS Season Pass. Learn about the opportunities available through Apple Ads.
Learn how to prevent ads from appearing for certain search terms by using negative keywords in your campaigns on the App Store.
https://ads.apple.com/app-store/help/keywords/0060-use-negative-keywords
Discover bidding suggestions to stay competitive, maximize your budget, and increase the likelihood of your app showing in App Store search results.
Get details on how to duplicate keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0061-duplicate-keywords
Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.
https://ads.apple.com/app-store/help/ad-placements/0082-search-results
Understand when to raise and lower max CPT bid amounts for search results campaigns on the App Store to help optimize bidding.
https://ads.apple.com/app-store/help/bids-and-budget/0076-considerations-for-keyword-bids
Get help solving performance issues you may encounter for ads on the App Store.
https://ads.apple.com/app-store/help/reporting/0007-tips-for-solving-performance-issues
Get details on how to easily duplicate App Store campaigns for different audiences, seasonal promotions, or new markets.
https://ads.apple.com/app-store/help/campaigns/0019-duplicate-campaigns
Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.
https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings
Understand the performance metrics available in the Apple Ads Campaigns dashboard for ads on the App Store, and how to filter and add metrics to your view.
https://ads.apple.com/app-store/help/reporting/0024-view-campaigns-dashboard-metrics
Understand key terms related to your Apple Ads account and advertising on the App Store.
Learn how you can experience well-being, confidence, and satisfaction.
https://www.apple.com/careers/us/life-at-apple/benefits.html
Get details on Apple Ads policies, including advertiser responsibilities, prohibited content, and restricted content.
Trade in your iPhone, iPad, Mac, Watch or any other device for credit towards a new one, or recycle it responsibly for free with Apple Trade In.
Motion is a powerful motion graphics tool that makes it easy to create 2D, 3D, and 360° titles, fluid transitions, and realistic effects in real time.
Learn how to review customized recommendations for Apple Ads campaigns on the App Store.
https://ads.apple.com/app-store/help/recommendations/0055-review-recommendations
Chase trophies, build a dynasty, and make the calls that define champions with Football Manager 26 Touch, returning to Apple Arcade on November 4.
https://www.apple.com/newsroom/2025/10/build-dynasties-in-football-manager-26-touch-on-apple-arcade/
Find out how to build Apple Ads custom reports or use predefined reports to track different performance dimensions and metrics for ads on the App Store.
https://ads.apple.com/app-store/help/reporting/0026-create-custom-reports
Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.
https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns
Compressor offers powerful delivery for custom output, such as 360°, HEVC, and HDR video, distributed encoding, and packaging for the iTunes Store.
Get details on how to duplicate ad groups and search results keywords, negative keywords, and settings for ads on the App Store.
https://ads.apple.com/app-store/help/ad-groups/0058-duplicate-ad-groups